State of Social Media 2012
So my old department chair from my days as a UMBC undergrad mentioned me in his blog for his 355 class on Social Media. Also, got asked to speak as a guest lecturer in the class. Pretty stoked! What should I talk about? Any ideas?
See his blog for the class here: http://umbcmcs355.blogspot.com
This past weekend Facebook Timeline for business pages was introduced. Like most social media directors I looked at this Friday as a day of terror and renewal. Yet again, the once easy to understand and navigate blue and white Facebook interface leveled the playing field by adding yet another modification.
This time no one had a choice.
Who sat there wondering what on earth they would put in that 851 x 351 pixel space? This girl for one.
While minor facebook changes have not really undermined or created much of anything for a social media practicioner to really worry about (other than a tab being in a different place, or a minor edit), the timeline and cover picture switch is an the equivelent of an audition for “Fame” or perhaps a spot on American Idol. Having a cool and hip picture that also fits within Facebook’s strict perimiters is a social media dance-off. Creativity, stealth and strategy…we only make it look easy.
What were your clients looking for in a Facebook cover picture? How did you come across or create a picture that fits ever-so-perfectly in that space. Let me know on the comments below! This is your space to self promote! Post your links heah….
Okay, so I’m probably getting in to the game late, but recently I’ve taken up a new hobby. Couponing! Basically you cut out these archaic (paper! what’s that?) squares from the newspaper (yes the print one not Social Reader) and the grocery store, drugstore and even Wal-Mart award you that amount off of your purchase. You buy mostly in bulk and can get things significantly cheaper…or even FREE.
It’s not basic, it actually takes a lot of math and planning and strategy. But what you might have watched your mother do (if you grew up stuck in the suburbs somewhere like I did) has now exploded in the already growing world of social media.
Shows like TLC’s ”Extreme Couponing,” mixed with everyone hysteria over high gas prices and a regressed economy have led to people taking more care with how they spend their money. These people are couponers. These people are also developing a growing community over social media, particularly through Twitter and blogs. Sites like Coupons.com offer printable coupons and update via Twitter. But Coupons.com is not the only site like this. Manufacturers as well as stores offer coupons on merchandise and coupon websites abound. Keeping track off all the offers is easier done through a Twitter feed. Coupons have officially moved to the world of Social!
The mommy blogger genre has reached out to the frugal ubermommies and superbroke and created the world of the Housekeeping Strategist. I truly do see this becoming someone’s actual job description someday.
Social helps couponing get into the 21st century online community by giving a usually individualistic community the chace to trade, converse and distribute their newsprint money easily through RSS and Twitter feeds as well as Facebook communities nationwide.
As social business becomes the norm, couponing is the new wave of business. It might just be a passing fad, but it could be the new face of social.
If anyone has any coupons…or to respond to this blog please contact @kellynner. She is currently recovering from severe paper cuts…
break from social media?
- When is it alright to just take a break from social media and just relax? Do you feel as if you're missing out on the world when your twitter is off or you're not on Facebook fora day? Discuss...I'd love to hear your responses...
Hey everyone! I’m now the social media and PR coordinator for the non-profit organization, USHYEE (U.S. Hispanic Youth Entrepreneur Education). Check out my new facebook and friend me, because I feel sort of lonely on my new work Facebook.
When Facebook originally started it was basically a way to rate people on a scale from “Hot” to “Not.” People love to bully anonymously on the internet. They love to sound off on Twitter and Facebook and compare themselves with their ex’s new lover on Facebook. Klout continues this junior high school trend and makes grown people able to tell how popular/cool/wanted they are on the internet in statistical and analytic dynamics of “influence.”
Klout can isolate people who are influential, who they influence and greater yet…how well they do it.
If your score is over 50 be ready to be part of the social media upper class. Luckily for your Reagan-era politics are likely to be doled out just as easily as they are in the real world.
Because Klout is a measure of how much influence you have on the great scope of the social media landscape you can bet that marketers will be after you for retweets, mentions, polls, questionnaires and other great marketing schemes. While it might be beneficial for the social media marketing world to use people with scores over 50 to influence all those plebeian under-50’s, it also suggests an interesting hierarchy (by interesting hierarchy I mean very frightening trend).
For instance, if you are basically a homebody and never leave your house except to send barrages of tweets, Facebook updates and instagrams, you will likely have a score over 50 after awhile. Do we really want to trust fake celebrities (the people running their twitter accounts generate followers/FB likes, etc) and those who never leave their home and tweet on the pot to sway the marketing world?
I will pray for the zombie apocalypse if this happens.
With Google+ releasing Business pages in early November, the discussion among social media professionals has been scattered. Still, one key aspect stands: Google+ is new, and the changes it needs are reachable and well documented.
While Google may not have been thinking with the mind of social media manager when launching Google+ Business pages, it did add a couple things that really help the social media marketing aspect and stand out distinctly from Facebook’s Fan pages.
- Allows users (including businesses) to launch a “hangout” or a face-to-face chat
- One article called Google+ more “informational” and Facebook more “consumer content.” This could be because of the SEO and search engine link.
- Better search opportunities because it’s linked with Google
- Google+ offers more customization than Facebook Fan Pages
- Google analytics and other Google owned amenities could be linked (isn’t now, but would be awesome if/when it is).
- Possible link between +1’s and Adwords in the future
- Google+ Badge that takes users to the business page from businesses website
- Can search for pages through Google search by adding a + to the end of the name of the company.
- Won’t allow multiple administrators…leaving only one person in charge of a large company’s social media site… This presents a whole slew of complications. What if the person leaves the company? Can we trust one person out of a huge corporation to be the overseer of a social media page? Google says it plans to offer multiple administrators in the future.
- No competitions
- Lack of “vanity” urls. The url for a brand is a complicated jumble of numbers that is not easily recognizable to consumers.
- No YouTube integration. Google owns YouTube, so this makes little sense.
- Companies cannot circle users unless users circle company first, this makes it harder to get followers. Enters brand into a circle-yes-if-you-like-me relationship that can be frustrating.
- Mobile usability is lacking (particularly reported on Droid phones).
- Can make people “like” things on Facebook before getting content. Can’t blackmail consumers on G+
- Don’t be fooled! You can’t trick Google by making your page under something like email@example.com in order to get around the “only one person owns the site” flaw. It still doesn’t work.
- Harder to share content. Content goes onto the main holder’s profile automatically but cannot get automatically updated to brand page.
Google+ Business pages is new and will likely change and adapt to consumer and business needs and responses. If Google+ does not have the ability to evolve and remediate itself, its demise is very likely. Yet, Google+’s number one function is that of driving up the availability and organic ease of increasing SEO. While Facebook pages do show up on company searches (if you are searching in Google, which you likely would be as they are the most recognized and largest search engine), to search for a company and have it automatically pop-up on Google search just by adding a “+” to the end of the name is almost as easy as cheating.
For instance the Google+ business page for Pepsi, one of Google+’s business page launch partners, is nearer the top of the search than its Facebook page. Google has an obvious advantage in the fact that they are, at the heart of their operation, search engine aficionados. As long as Google uses its heritage and long line of other amenities (like analytics and places) and incorporates and evolves them into Google+ for businesses it will likely become something that brands should look into. Currently, it could be more hassle than it’s worth for larger companies.